Course No. 8169 Tourism, Marketing, Sales and Catering 1 year – 3 credits
Advanced Career Education Center at Highland Springs
State Course Title: Opportunities in Hospitality and Tourism
State Course Title: Travel and Tourism Marketing and Sales
This course is designed to provide students with an in-depth look into marketing and sales in the travel and tourism field. Students learn about issues related to business and resource management, tourism’s effect on the world economy, the political impact of tourism, and how the sales process affects the tourism industry. They develop advanced competencies in the areas of communication; human relations; finance; health; safety; and environmental issues; sales and marketing; industry technology; promotional planning; and marketing research. In addition, students gain an understanding of career trends and opportunities.
Students have an opportunity to learn basic cooking skills, participate in cooking demonstrations and food tastings. Students also plan various events, prepare meals and cater events. Students who qualify may be able to go out and gain actual work experience.
A career in hospitality offers you an exciting professional future that allows to put your talents and abilities into an industry that has endless potential.
Students have the opportunity to become certified in the following area(s):
- American Hotel & Lodging Education Institute (AHLEI)
- Workplace Readiness
Cost to take the certification test is paid for by Henrico County Public Schools.
Employment Outlook U.S. Bureau of Labor Statistics, Occupational Employment Statistics click here